Message Your Followers

You put time and energy into building a project following, and now you can reach them directly at any stage of your campaign. You can now send updates exclusively to followers at any stage of your campaign, triggering an email notification that helps bring your audience back at key moments. These targeted updates are a simple way to turn early interest into action, keep your project top of mind, and build momentum throughout your campaign.

Ways to Engage Your Followers

You can now message followers all throughout your project lifecycle:

• Pre-launch: Build anticipation and grow early intent before your campaign goes live
• New! Live campaign: Re-engage followers who haven’t backed yet, highlight momentum, and convert interest into pledges
• New! Post-campaign: Reach past project followers to invite them to support your new launch
  
  

Best Practice

Follower updates are most effective when used intentionally, not frequently. Focus on key moments in your campaign, like launch, major milestones, or final days, rather than frequent updates that may dilute engagement.

Keep in mind that Kickstarter already sends automated notifications at launch, 48 hours remaining, and 8 hours remaining, so plan your follower messaging around these touchpoints to avoid overwhelming your audience with multiple updates at once.

How to Use

To notify followers, simply select “Followers only” in the “Visible to” dropdown when posting a project update.