Pledge with just an email address

Backing a project should be exciting, not complicated. Backers can now create an account or log in without being redirected to a separate page. 

If you’re not already logged in, you’ll be prompted to verify your email and complete sign-in or account creation without leaving checkout. Your pledge details stay in view throughout the process, so you can pick up right where you left off and finish backing a project with fewer interruptions.

For backers, that means a simpler, more seamless path from choosing rewards to completing a pledge. For creators, reducing friction during checkout helps make it easier for interested backers to follow through and support your project.

After: the login/signup page is part of the pledge summary screen.

Before: backers were directed to a separate screen to log in or create an account when making a pledge.